QUALIDADE, COMPROMETIMENTO E CONFIANÇA NA RETENÇÃO DE ALUNOS NO ENSINO SUPERIOR
The competitiveness generated in the service sector influences the search for understanding of the factors that contribute to the improvement of the relationship between service providers, customers and users is a recurring theme in relationship marketing. The perceived quality, trust and commitment...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2014-01-01
|
| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319330058015 |