Web Series as Digital Brand
The purpose of this research is to explain the role of the Web Series in discussing and delivering messages to audiences about the "value" of the product, where the web series published on digital media such as Youtube that becomes the attractive promotional strategies for the consumers. T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Komputer Indonesia
2021-12-01
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| Series: | International Journal of Research and Applied Technology |
| Subjects: | |
| Online Access: | https://ojs.unikom.ac.id/index.php/injuratech/article/view/5910 |