L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook
The authors follow users’ footprints on the of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The authors studied eight fan pages to sh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5875 |