Conspicuous Consumption in Sport – Do Athletes Behave Conspicuously?

Conspicuous consumption is constantly evolving due to the availability of goods and the technology development. People have many opportunities to express their values, beliefs, and personalities through product and price is no longer the main factors determining whether a product is suitable for con...

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Bibliographic Details
Main Authors: Jana Pavelková, Andrea Králiková, Patrik Kubát, Tereza Hromadníková
Format: Article
Language:ces
Published: Vydavatelství ZČU v Plzni 2022-12-01
Series:Trendy v podnikání
Subjects:
Online Access:https://drive.google.com/file/d/1VRSQ-UF3X5C7ux5b5NJt-nDdkTbLEgmo/view