Cognição do Ambiente Competitivo: um Estudo dos Construtos Mentais Utilizados por Proprietários de Pequenas Empresas
The cognitive approach may be useful in understanding the elements that pervade the process of analyzing organizations’ competitive environment. Respecting its complexity, the approach helps in understanding managers’ intentions and their processes of world representation. Consistent with this propo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-05-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1186.pdf |