Presenting an Augmented Reality Advertising Model Based on Smart Mobile Phones Using a Mixed Approach

Introduction: Augmented reality technology, which is one of the subsets of various types of developed realities, has attracted the attention of researchers and businesses in various industries and fields in recent years. These people, with a basic understanding of this technology, have benefited fro...

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Bibliographic Details
Main Authors: Mahziyar Akbari, Tohfeh Ghobadi Lamuki, Peyman Ghafari Ashtiani, Hossein Hajibabaei
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2024-04-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_17622_bf60bda921ca39d9b1b3f018163084fb.pdf