Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan
The purposes of this study are : 1) to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable. This research is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2019-12-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/3347/pdf |