Marketization of Higher Education and University Branding. Review of: Papadimitrou A. (ed.) Competition in Higher Education Branding and Marketing: National and Global Perspectives
The volume reviewed provides a critical examination of contemporary trends in the marketization of higher education and university branding. Being bound to respond to external challenges, in particular seek additional sources of finance in the context of reduced public funding, universities are incr...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National Research University Higher School of Economics (HSE)
2019-12-01
|
| Series: | Вопросы образования |
| Subjects: | |
| Online Access: | https://vo.hse.ru/article/view/15567 |