Investigation of Brand Slogans Effects on Purchase Intention of Customers
As a result of the intense competition in Iran's banking industry, employing advertising programs has been highlighted in recent years. It is obvious that brand slogan is one of the most important elements of a brand functioning as its identity so that it is used mostly in bankers’ advertisemen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_747_9731184453746ce9d27e2c8cd30e1d38.pdf |