Presentation of the perceptual map of local wine brands
This paper provides an overview of the perceptual map of local wine brands in the city of Trebinje, formed from target groups belonging to the so-called Generation X and Generation Y. The aim of the study was to explore the perception of local wine brands among generations X and Y, focusing on the b...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2023-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712302103M.pdf |