What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context
This study was conducted in response to calls from the research community and industry for a greater empirical exploration of value propositions. It uses customer value-in-use as a starting point and employs empirical data on value propositions in a servitization context. The findings demonstrate ho...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2018-05-01
|
| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | http://timreview.ca/article/1157 |