A STUDY REGARDING THE LEVEL OF TRUST THE YOUNG ROMANIAN CONSUMER HAS IN PAID MEDIA AS OPPOSED TO THAT IN EARNED MEDIA
Along with the evolution of the Internet and with its growing capacity to impose itself on the population, the consumer has become stronger through the simplification of access to information. Thus, 24 hours out of 24 hours, Internet users from all around the world are searching for relevant informa...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2012-05-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_024.pdf |