How decision context changes the balance between cost and benefit increasing charitable donations
Recent research on charitable donations shows that donors evaluate both the impact of helping and its cost. We asked whether these evaluations were affected by the context of alternative charitable causes. We found that presenting two donation appeals in joint evaluation, as compared to separate eva...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2019-03-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/17/17515/jdm17515.pdf |