Brand and legal protection as a prerequisite for successful business
Product labeling has been carried out since the market existed, and the two main functions from the very beginning were to show the origin of the product and guarantee quality. A trademark or symbol serves to protect manufacturers and consumers from possible false substitutions, as a sign of differe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Viša ekonomska škola Peć, Leposavić
2021-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572102023K.pdf |