Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of...

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Bibliographic Details
Main Authors: Agnese Sampietro, Sebastián Sánchez-Castillo
Format: Article
Language:English
Published: Universidad de Navarra 2020-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/37241