SOCIAL MEDIA TOOLS AND CUSTOMER VALUE COCREATION: A CASE OF ZIMBABWE STATE UNIVESITIES
Social media has made an impact as a category of online discussion where organisations and people create content, share it and network at an increasing rate. Customer cocreation is a hot topic among universities, students and other stakeholders. The main aim of this dissertation was to establish t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
THOT Publishing House
2023-11-01
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| Series: | Journal of Research and Innovation for Sustainable Society |
| Subjects: | |
| Online Access: | https://jriss.4ader.ro/pdf/2023-02/18_S.pdf |