Internal marketing and employee commitment in the hospitality industry.
Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the organisation. However, not much is known about the...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2016-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/2016_article_12_vol_5__2_.pdf |