An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees. The results show that these companies do not follow traditional marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad ICESI
2022-11-01
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| Series: | Estudios Gerenciales |
| Subjects: | |
| Online Access: | https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/5286/4562 |