Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing
Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...
| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
EDP Sciences
2023-01-01
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| Colecção: | E3S Web of Conferences |
| Assuntos: | |
| Acesso em linha: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf |