Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...

Podrobná bibliografie
Hlavní autoři:	Singh Preeti, Verma Amit, Vij Sanjna, Thakur Jyotsana
Médium:	Článek
Jazyk:	English
Vydáno:	EDP Sciences 2023-01-01
Edice:	E3S Web of Conferences
Témata:	digital marketing social media marketing artificial intelligence machine learning deep learning virtual reality augmented reality image analysis audience analysis sentiment analysis
On-line přístup:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

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