Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...

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Bibliographic Details
Main Authors: Singh Preeti, Verma Amit, Vij Sanjna, Thakur Jyotsana
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
digital marketing
social media marketing
artificial intelligence
machine learning
deep learning
virtual reality
augmented reality
image analysis
audience analysis
sentiment analysis
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

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