Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...

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Dettagli Bibliografici
Autori principali:	Singh Preeti, Verma Amit, Vij Sanjna, Thakur Jyotsana
Natura:	Articolo
Lingua:	English
Pubblicazione:	EDP Sciences 2023-01-01
Serie:	E3S Web of Conferences
Soggetti:	digital marketing social media marketing artificial intelligence machine learning deep learning virtual reality augmented reality image analysis audience analysis sentiment analysis
Accesso online:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

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