Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...

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Detalles Bibliográficos
Autores principales: Singh Preeti, Verma Amit, Vij Sanjna, Thakur Jyotsana
Formato: Artículo
Lenguaje:English
Publicado: EDP Sciences 2023-01-01
Colección:E3S Web of Conferences
Materias:
digital marketing
social media marketing
artificial intelligence
machine learning
deep learning
virtual reality
augmented reality
image analysis
audience analysis
sentiment analysis
Acceso en línea:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

Internet

https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

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