Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing
Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...
| Auteurs principaux: | , , , |
|---|---|
| Format: | Article |
| Langue: | English |
| Publié: |
EDP Sciences
2023-01-01
|
| Collection: | E3S Web of Conferences |
| Sujets: | |
| Accès en ligne: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf |