Factors affecting the decision to choose e-commerce platform of consumers: The difference between generation Y & Z
The study aims to determine the factors affecting the decision to choose an e-commerce platform for consumers in Hanoi when shopping, as well as point out the differences between the generation Y and the generation Z influence that decision. The study used a combination of qualitative and quantitati...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2159 |