Influence of Communication Channel and Information Form on Consumers' Purchase Behaviour
Along with the popularity of the omni-channel strategy and new communication technology, companies can communicate with consumers using different forms of information (listed or narrative), both online and offline. However, the effectiveness and mechanism of information forms on consumer behaviour r...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2022-01-01
|
| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/404837 |