Content Marketing, Live Streaming, And Online Customer Reviews On Fashion Product Purchase Decisions
This research analyzes the influence of content marketing, live streaming, and online customer reviews on purchasing decisions for Shopee fashion products. This type of research is explanatory research with a quantitative approach. The population in this research is all consumers who have purchased...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2023-12-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1572 |