Content Marketing, Live Streaming, And Online Customer Reviews On Fashion Product Purchase Decisions

Content Marketing, Live Streaming, And Online Customer Reviews On Fashion Product Purchase Decisions

This research analyzes the influence of content marketing, live streaming, and online customer reviews on purchasing decisions for Shopee fashion products. This type of research is explanatory research with a quantitative approach. The population in this research is all consumers who have purchased...

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Bibliographic Details
Main Authors: Agam Misbakhudin, Nurul Komaryatin
Format: Article
Language:English
Published: PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis 2023-12-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
content marketing
live streaming
online customer reviews
purchasing decisions
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1572

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