ORDER OF MARKET ENTRY AS A SUCCESS FACTOR IN PRODUCT INNOVATIONS
The purpose of the article is to make a review of the studies dealing with the order of company market entry as a success factor for new products. On the one hand, the interest in the review is driven by the need to develop and launch successful new products and, on the other, the high likelihood fo...
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| Format: | Article |
| Language: | English |
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Trakia University
2020-09-01
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| Series: | Trakia Journal of Sciences |
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| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2018,%202020,%20Number%203,%20Series%20Social%20Sciences/K.Marinov.pdf |