Different Sources of Market Information and Product Innovativeness
The purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have importa...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-07-01
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| Series: | Economics and Business Review |
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| Online Access: | https://doi.org/10.18559/ebr.2018.3.2 |