Different Sources of Market Information and Product Innovativeness
The purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have importa...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-07-01
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| Series: | Economics and Business Review |
| Subjects: | |
| Online Access: | https://doi.org/10.18559/ebr.2018.3.2 |
| _version_ | 1818670371216293888 |
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| author | Dąbrowski Dariusz |
| author_facet | Dąbrowski Dariusz |
| author_sort | Dąbrowski Dariusz |
| collection | DOAJ |
| description | The purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitors |
| first_indexed | 2024-12-17T07:07:03Z |
| format | Article |
| id | doaj.art-98cd1f8d40c4408f98021ec23fd94737 |
| institution | Directory Open Access Journal |
| issn | 2450-0097 |
| language | English |
| last_indexed | 2024-12-17T07:07:03Z |
| publishDate | 2018-07-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Economics and Business Review |
| spelling | doaj.art-98cd1f8d40c4408f98021ec23fd947372022-12-21T21:59:08ZengSciendoEconomics and Business Review2450-00972018-07-014372310.18559/ebr.2018.3.2ebr.2018.3.2Different Sources of Market Information and Product InnovativenessDąbrowski Dariusz0Gdańsk University of Technology, Faculty of Management and Economics, Marketing Department, ul. G. Narutowicza,Gdańsk, PolandThe purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitorshttps://doi.org/10.18559/ebr.2018.3.2product innovativenessmarket informationnew productsources of information |
| spellingShingle | Dąbrowski Dariusz Different Sources of Market Information and Product Innovativeness Economics and Business Review product innovativeness market information new product sources of information |
| title | Different Sources of Market Information and Product Innovativeness |
| title_full | Different Sources of Market Information and Product Innovativeness |
| title_fullStr | Different Sources of Market Information and Product Innovativeness |
| title_full_unstemmed | Different Sources of Market Information and Product Innovativeness |
| title_short | Different Sources of Market Information and Product Innovativeness |
| title_sort | different sources of market information and product innovativeness |
| topic | product innovativeness market information new product sources of information |
| url | https://doi.org/10.18559/ebr.2018.3.2 |
| work_keys_str_mv | AT dabrowskidariusz differentsourcesofmarketinformationandproductinnovativeness |