Predicting Local Brand Acceptance in the Leather Products Market

Predicting Local Brand Acceptance in the Leather Products Market

The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is collected from 297 respondents, namely buyers of local leather brands i...

Full description

Bibliographic Details
Main Authors: Sri Surjani Tjahjawati, Siti Samsiyah Purwaningsih, Sholihati Amalia
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2022-06-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Product Knowledge
Product Involvement
Prestige Sensitivity
Local Brand Acceptance
Price Acceptance
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/306

Internet

https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/306

Similar Items