Predicting Local Brand Acceptance in the Leather Products Market
The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is collected from 297 respondents, namely buyers of local leather brands i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2022-06-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/306 |
| _version_ | 1797278222839185408 |
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| author | Sri Surjani Tjahjawati Siti Samsiyah Purwaningsih Sholihati Amalia |
| author_facet | Sri Surjani Tjahjawati Siti Samsiyah Purwaningsih Sholihati Amalia |
| author_sort | Sri Surjani Tjahjawati |
| collection | DOAJ |
| description |
The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is collected from 297 respondents, namely buyers of local leather brands in Indonesia. Structural Equation Model–Partial Least Square (SEM-PLS) analysis was conducted to analyze the relationship between constructs. Importance-performance map analysis (IPMA) is used to analyze which constructs have the highest level of importance to local brand acceptance and price acceptance. The results show that price acceptance is influenced by product involvement, product knowledge, and prestige sensitivity. Local brand acceptance is only influenced by product involvement and price acceptance. The IPMA results show that product involvement has the highest level of importance to price acceptance. Price acceptance has the highest level of importance to local brand acceptance. This is one of the first studies that predicts local brand acceptance and price acceptance in the local leather product market in Indonesia and clarifies the role of product knowledge, product involvement, prestige sensitivity on their effect on local brand acceptance and price acceptance.
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| first_indexed | 2024-03-07T16:00:12Z |
| format | Article |
| id | doaj.art-98de105bdaac431ca9d9092027e5f940 |
| institution | Directory Open Access Journal |
| issn | 2581-2904 2581-2912 |
| language | English |
| last_indexed | 2024-03-07T16:00:12Z |
| publishDate | 2022-06-01 |
| publisher | Fakultas Ekonomi Universitas Sriwijaya |
| record_format | Article |
| series | Sriwijaya International Journal of Dynamic Economics and Business |
| spelling | doaj.art-98de105bdaac431ca9d9092027e5f9402024-03-04T21:53:26ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122022-06-016110.29259/sijdeb.v6i1.89-106150Predicting Local Brand Acceptance in the Leather Products MarketSri Surjani Tjahjawati0Siti Samsiyah Purwaningsih1Sholihati Amalia2Politeknik Negeri BandungPoliteknik Negeri BandungPoliteknik Negeri Bandung The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is collected from 297 respondents, namely buyers of local leather brands in Indonesia. Structural Equation Model–Partial Least Square (SEM-PLS) analysis was conducted to analyze the relationship between constructs. Importance-performance map analysis (IPMA) is used to analyze which constructs have the highest level of importance to local brand acceptance and price acceptance. The results show that price acceptance is influenced by product involvement, product knowledge, and prestige sensitivity. Local brand acceptance is only influenced by product involvement and price acceptance. The IPMA results show that product involvement has the highest level of importance to price acceptance. Price acceptance has the highest level of importance to local brand acceptance. This is one of the first studies that predicts local brand acceptance and price acceptance in the local leather product market in Indonesia and clarifies the role of product knowledge, product involvement, prestige sensitivity on their effect on local brand acceptance and price acceptance. https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/306Product KnowledgeProduct InvolvementPrestige SensitivityLocal Brand AcceptancePrice Acceptance |
| spellingShingle | Sri Surjani Tjahjawati Siti Samsiyah Purwaningsih Sholihati Amalia Predicting Local Brand Acceptance in the Leather Products Market Sriwijaya International Journal of Dynamic Economics and Business Product Knowledge Product Involvement Prestige Sensitivity Local Brand Acceptance Price Acceptance |
| title | Predicting Local Brand Acceptance in the Leather Products Market |
| title_full | Predicting Local Brand Acceptance in the Leather Products Market |
| title_fullStr | Predicting Local Brand Acceptance in the Leather Products Market |
| title_full_unstemmed | Predicting Local Brand Acceptance in the Leather Products Market |
| title_short | Predicting Local Brand Acceptance in the Leather Products Market |
| title_sort | predicting local brand acceptance in the leather products market |
| topic | Product Knowledge Product Involvement Prestige Sensitivity Local Brand Acceptance Price Acceptance |
| url | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/306 |
| work_keys_str_mv | AT srisurjanitjahjawati predictinglocalbrandacceptanceintheleatherproductsmarket AT sitisamsiyahpurwaningsih predictinglocalbrandacceptanceintheleatherproductsmarket AT sholihatiamalia predictinglocalbrandacceptanceintheleatherproductsmarket |