THE USING OF MODERN MARKETING TOOLS IN THE CONTEXT OF SOCIAL RESPONSIBILITY OF BUSINESS

THE USING OF MODERN MARKETING TOOLS IN THE CONTEXT OF SOCIAL RESPONSIBILITY OF BUSINESS

The article is devoted to the problem of using modern marketing tools in the context of corporate social responsibility. It was offered the mechanism of introduction of principles of social responsibility of business through implementation of the concept of socio-ethical marketing in business practi...

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Bibliographic Details
Main Authors: Tetiana Kulinich, Nataliia Terentieva
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2021-09-01
Series:Three Seas Economic Journal
Subjects:
consumer marketing
social responsibility
marketing tools
the concept of socio-ethical marketing
Online Access:http://baltijapublishing.lv/index.php/threeseas/article/view/1243

Internet

http://baltijapublishing.lv/index.php/threeseas/article/view/1243

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