THE USING OF MODERN MARKETING TOOLS IN THE CONTEXT OF SOCIAL RESPONSIBILITY OF BUSINESS
The article is devoted to the problem of using modern marketing tools in the context of corporate social responsibility. It was offered the mechanism of introduction of principles of social responsibility of business through implementation of the concept of socio-ethical marketing in business practi...
Main Authors: | Tetiana Kulinich, Nataliia Terentieva |
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Format: | Article |
Language: | English |
Published: |
Izdevnieciba “Baltija Publishing”
2021-09-01
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Series: | Three Seas Economic Journal |
Subjects: | |
Online Access: | http://baltijapublishing.lv/index.php/threeseas/article/view/1243 |
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