The Digital Sales Transformation Featured by Precise Retail Marketing Strategy

In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. This paper comprehensively explores and analyzes retail precision marketing strategies based on the digital marketing model. Firs...

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Bibliographic Details
Main Authors: Guoan ZHU, Xue GAO
Format: Article
Language:English
Published: Sprint Investify 2019-05-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/23446773-707/