Endorser Laki-Laki Produk Kosmetik Perempuan Dan Pengaruhnya Terhadap Sikap Khalayak
Abstract: The case of male endorser of female cosmetics product is relatively novel within the practice of marketing in Indonesia. Male and cosmetics; two concepts that are contradictory but mutually corelate. Men are understood as strong figure, masculine, and far from the association to beauty. O...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2021-04-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/17666 |