Analysing the anticipate of Microsoft’s acquisition on Activision Blizzard
This research applies the marketing mix theory to analyses the topic of Microsoft’s acquisition of Activision Blizzard in a rapidly evolving technological society. The focus of this analysis is on the game industry, which is closely intertwined with technological advancements. Combining the SWOT ana...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01019.pdf |