THE "GREATEST SHOW ON EARTH": FOOTBALL AND ITS ABILITY TO BREAK THE LEVELS OF MASS CULTURE
<p class="IntResumoepalavras-chave"><span lang="EN-US">This article examines how the media, especially radio, television and web, strengthen football and give national and international visibility to this sport, within the different levels of culture proposed by Umber...
Main Authors: | , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade Federal do Rio Grande do Sul
2012-07-01
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Series: | Intexto |
Subjects: | |
Online Access: | http://seer.ufrgs.br/index.php/intexto/article/view/23027 |