A Study on Public Value of Citizen Football Club
PURPOSE This study aimed to categorize consumers’ subjectivity on public value of citizen professional football club. METHODS Q-sample and Q-classification charts were developed based on theoretical background of the public value of citizen football clubs, and in-depth interviews with consumers were...
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| Format: | Article |
| Language: | Korean |
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Korea Institute of Sport Science
2022-09-01
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| Series: | Cheyuk gwahag yeon-gu |
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| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-3-407.pdf |