Estimation of the enterprise marketing activity by criterion on future abilities creation to form demand
The aim of the article. The aim of the article is to develop theoretic grounds to calculate enterprise marketing activity factors, which characterize its long term consequences with production demand formation in future. The results of the analysis. One suggests to estimate enterprise marketing act...
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| Format: | Article |
| Language: | English |
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Sumy State University
2015-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_47_55.pdf |