Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model
The innovation characteristic studies are deemed to be significant as consumers’ behavior are influenced by how they perceive these product characteristics. As the innovation characteristics continue to grow, these characteristics are observed to be cognitively centric in nature with significant ove...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231180669 |