Analysis of service quality elements in higher education
Quality is becoming one of the main factors of competitive advantage both in the manufacturing and commercial sectors, and therefore in education. In order to attract and retain a greater number of students, higher education institutions must constantly work on their services quality improvement and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2014-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2014/0354-34711403213V.pdf |