Value Co-Creation Marketing in the Age After-Corona and With-Corona:
Coronavirus disease (COVID) related confusion has transformed people’s behavior. At the same time, value creation in the customer's lifeword has become more diverse, complex, and sophisticated. As a result, for firms engaged in value co-creation with customers, the knowledge and skills dema...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.031/_html/-char/en |