Survey data on students’ online shopping behaviour: A focus on selected university students in Indonesia

The data presented in this paper is used to examine the factors influencing students' online shopping behaviour and to identify the students' segmentation on the important factors. The survey was conducted in the Institut Teknologi Sepuluh Nopember (ITS) Surabaya, the biggest science and t...

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Bibliographic Details
Main Authors: Heri Kuswanto, Widyan Bima Hadi Pratama, Imam Safawi Ahmad
Format: Article
Language:English
Published: Elsevier 2020-04-01
Series:Data in Brief
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340919314295