Survey data on students’ online shopping behaviour: A focus on selected university students in Indonesia
The data presented in this paper is used to examine the factors influencing students' online shopping behaviour and to identify the students' segmentation on the important factors. The survey was conducted in the Institut Teknologi Sepuluh Nopember (ITS) Surabaya, the biggest science and t...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2020-04-01
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Series: | Data in Brief |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340919314295 |