Social media influencerii și rolul lor publicitar. Tritonic Books, București, 2021. Delia Cristina Balaban și Julia Szambolics (coordonatori)
The advertising field is at the confluence of creativity and technology. Advertising is rapidly taking over digital platforms and incorporating new communication and information technologies. A recent evolution in this field is represented by the shift from endorsement and endorsers to influencers....
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| Format: | Article |
| Language: | English |
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Expert Projects
2023-11-01
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| Series: | Sociologie Românească |
| Subjects: | |
| Online Access: | http://revistasociologieromaneasca.ro/sr/article/view/1795 |