TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES

The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...

Full description

Bibliographic Details
Main Authors: T. A. Sergeeva, I. A. Savchenko
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2343