TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2343 |
| _version_ | 1797243870574018560 |
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| author | T. A. Sergeeva I. A. Savchenko |
| author_facet | T. A. Sergeeva I. A. Savchenko |
| author_sort | T. A. Sergeeva |
| collection | DOAJ |
| description | The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil servant has been presented in the article. The most popular image formation technologies, their concepts, characteristics and goals, as well as their application methods have been considered. The use of image formation technologies has been studied on the example of Russian civil servants at the Federal and regional levels, as well as civil service and military service. The features of the direction in forming the image of each of these types have been analysed. |
| first_indexed | 2024-03-08T04:20:35Z |
| format | Article |
| id | doaj.art-996ec551914648c285bdafe023781d7f |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:01:59Z |
| publishDate | 2020-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-996ec551914648c285bdafe023781d7f2024-03-26T14:23:04ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-09-0108253210.26425/1816-4277-2020-8-25-321799TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPEST. A. Sergeeva0I. A. Savchenko1Moscow State University of Psychology & EducationMoscow State University of Psychology & EducationThe process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil servant has been presented in the article. The most popular image formation technologies, their concepts, characteristics and goals, as well as their application methods have been considered. The use of image formation technologies has been studied on the example of Russian civil servants at the Federal and regional levels, as well as civil service and military service. The features of the direction in forming the image of each of these types have been analysed.https://vestnik.guu.ru/jour/article/view/2343civil servantformationimageimagelevels of public servicepowerpr-technologiestypes of public service |
| spellingShingle | T. A. Sergeeva I. A. Savchenko TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES Вестник университета civil servant formation image image levels of public service power pr-technologies types of public service |
| title | TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES |
| title_full | TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES |
| title_fullStr | TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES |
| title_full_unstemmed | TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES |
| title_short | TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES |
| title_sort | technologies of image formation on the example of civil servants of different levels and types |
| topic | civil servant formation image image levels of public service power pr-technologies types of public service |
| url | https://vestnik.guu.ru/jour/article/view/2343 |
| work_keys_str_mv | AT tasergeeva technologiesofimageformationontheexampleofcivilservantsofdifferentlevelsandtypes AT iasavchenko technologiesofimageformationontheexampleofcivilservantsofdifferentlevelsandtypes |