When, How and Why is Loss-Framing More Effective than Gain- and Non-Gain-Framing in the Promotion of Detection Behaviors?
This short paper aims to untangle the effect of loss-framing versus gain and non-gain; explaining when, how and why it influences individuals’ intentions to engage in cholesterol screening. We argue that framing-effects are (1) significant only when individuals perceive the issue to be highly releva...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2017-08-01
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| Series: | International Review of Social Psychology |
| Subjects: | |
| Online Access: | https://www.rips-irsp.com/articles/15 |