Key Factors for a Successful OBM Transformation with DEMATEL–ANP
Production costs and global competition have increased sharply in recent years, forcing manufacturers to upgrade to the original brand manufacturer (OBM) to survive and thrive and capture more profit margins. However, studies that explore key factors that affect the success of such an important tran...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/11/11/2439 |